Remarketing

What do you think, guys, is remarketing a great way of converting or horrible pain in the butt - or something in between?

Remarketing is when you follow a user with ads after he or she has left your website without doing business. I can see the appeal for marketers, but I think there is a danger to your brand as well. After all, by now, as users, we've all experienced the irritation of remarketing.

For example, you want to take a mental vacation for five minutes at work, so you search for tickets to Jamaica- just to see what you could get for your money. Then, wherever you go after that - Facebook, Google, anywhere they sell ads, there are these hyper-excited salesy ads urging you to pack your goddamn bags and get on the next F-ing plane to Jamaica. Well, that'll teach you to daydream at work anyhow.